For every search, the Google algorithm checks which webpages are most relevant for the keywords entered. This includes examining to which extent keywords occur in important content elements of every webpage. That is why these content elements – actually the html tags or their components – should get extra attention. Content elements, ranked
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How many visitors does a high position in the search results generate? Absolute figures are not available, it depends entirely on the amount of people who are actually searching for something. An approximation or percentage is available, the CTR or click-through rate: how often do internet users, on average, click on a link in
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Content is king, but Google also considers form Google does in fact assess whether websites and webpages are constructed according to relevant ‘rules’. So layout and structure play an important part. Layout means a lot more than just the appearance of your website. The use of a contemporary layout with css (cascading style sheets) has become standard. If
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Web pages that do well in Google are fueled by keywords. Strong keywords are words or word combinations that are entered for searches in Google in order to find (information on) your products and/or services. The Google Ads Keyword Planner allows you to identify which keywords are important for you and how many people
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“My website is doing great in Google, simply enter my company’s name and you will find my website in a second.” How many business managers fall mistakenly for this argument? Of course people that already know your company will immediately find your website through Google. However, the idea is to attract people who do NOT
Read MoreIn order to determine whether a web page will rank high in the search results, Google looks at the following: Content: Does your webpage score high in terms of the keyword used? Is the keyword repeated sufficiently, too little or too much? Are enough synonyms being used and what are these synonyms Domain value:
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Attract more customers to your website: Checklist + white paper The past few weeks, you received newsletters with pointers on how to improve the structure, layout and content of your company website, aimed at attracting more customers. We hope you found these pointers useful. Finally, we have a special offer for you: A
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YOUR HOMEPAGE = YOUR BUSINESS CARD Your homepage is mostly frequented by people who know your company by name. They enter the domain directly into their browser. Other internet users will reach your homepage through search engines, but will often end up on a different page of your website, depending on the search query
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The content of your website: How NOT to do it In our previous newsletters we offered advice on how to improve the content of your website. Below you can find a few content choices up for improvement. “I want my affairs to be legally sound. Visitors to my website first have to read
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The content of your website: – List options in the right order – Keep your website up-to-date and provide new content List options in the right order When given the choice, visitors will always prefer the final option. Keep this in mind when offering different options to your visitors. Click here for more
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