The content of your website: Calls-to-action, preferably on every web page A call-to-action is an incentive aimed at visitors to immediately do ‘something’. With a little motivation, visitors are inclined to take action a lot faster, call it human nature. A website merely presenting business information vs a website inviting to take action: research shows
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The content of your website: Use meaningful text links In theory any element of a webpage can be turned into a link: buttons, images, portions of images, videos, entire sections of text. It is however more effective to use short and clear text links, something your visitors will appreciate, but also search engines.
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The content of your website: Vital information first In school everybody learns to write texts in a certain way: an introduction setting the mood, an informative middle section, followed by a conclusion. When composing texts for the internet, it is beneficial to abandon the school method completely and apply the inverted pyramid method. You
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The content of your website: Use keywords as foundation for your web texts Keywords are words that describe your company’s activities in detail. These words should definitely appear in your texts. Which keywords apply for the entire website? Which keywords relate to a specific page? Keywords are also the words entered into search engines
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The content of your website: Use relevant titles and subtitles Internet users scan the contents of a webpage: they read the title, if relevant – the introductory sentence and / or subtitles, if they arouse interest – the below paragraph, they glance at the images and check the navigation to verify if other sections
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The content of your website: Use summaries where possible People love lists – when they are not too long. Numbered summaries are ideal for lists that are complete and have to be followed in a particular order, f.i. checklists. Summaries using bullets are also effective. Start with the longest item, or – even
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The content of your website: An effective mix of text and images Contents, both text and images, constitute the most vital part of your website and are your toolset to convince visitors of becoming customers of your company. An effective mix of text and images Too much text makes your website
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The layout of your website: How NOT to do it Our previous newsletters provided several useful tips on the layout of your website. Here, we offer a glance at a few layout choices up for improvement. “The first thing to be noticed on any website, is a photo/ video of my company!”
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The layout of your website: – Everything in a single screen? – Improve legibility Everything in a single screen is better Internet users more easily absorb information displayed in a single screen. If scrolling cannot be avoided, position all vital information at the top of the page. Place longer, more tedious pieces
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The layout of your website: key items in key places The image to the right shows the results of an ‘eye-tracking’-survey for a commercial website. People usually view/scan a web page in a slight F-pattern. Areas most viewed are highlighted in red; least viewed in yellow. Areas in blue attract the least attention. Keep
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