The layout of your website: – Everything in a single screen? – Improve legibility Everything in a single screen is better Internet users more easily absorb information displayed in a single screen. If scrolling cannot be avoided, position all vital information at the top of the page. Place longer, more tedious pieces
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The layout of your website: key items in key places The image to the right shows the results of an ‘eye-tracking’-survey for a commercial website. People usually view/scan a web page in a slight F-pattern. Areas most viewed are highlighted in red; least viewed in yellow. Areas in blue attract the least attention. Keep
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The layout of your website: – Make your brand / company recognisable – Avoid too exotic layouts Choose a style that connects to your company Incorporate your logo, house-style and/or company colours in the website design. If the above are not (yet) available, at least feature your company name the same way it
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The structure of your website: What NOT to do Our previous blog post provided useful tips on the structure of your website. Here we offer a glance at a few structure and navigation options which are up for improvement. “I have an extensive printed catalogue and want my website to use the same
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The structure of your website: Maintain this structure It is beneficial when your website expands naturally: returning visitors are regularly provided with new information and search engines will give growing websites a better score. Keep your website from becoming messy and maintain the 3-layer structure. Use internal links wisely When referring to information
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Set up navigation according to the structure of your website A well thought-through structure automatically guarantees clear navigation and sound menu classification. Keep it simple for visitors and make menu item names short and logical. Search engines will also appreciate this. Invoke trust by following internet conventions as effectively as possible, even though
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The structure of your website: 3 layers A good structure guarantees smooth and clear navigation through your website. This is important for your visitors, but also for search engines: they can then find the full content of your website in order to process it in their search results. Three layers is ideal
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No. 3 of 3 important tips: Carefully define the objectives of your website. Be aware of the objectives of your website and aim at meeting the expectations of your visitors. Objective of a webshop: convert visitors into customers Objective of an informative website: offer info to visitors as efficiently as possible Make sure
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What exactly is ‘duplicate content’? When blocks of content – and more specifically text content – appear in different places on the internet, identical or mostly identical, then we are dealing with double or duplicate content. By ‘different places’ we mean different urls, or on the same website (the domain name will be identical, for
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In any case, the average internaut will point out a clear distinction between Google and God: Google does answer when you ask a question (= launch a search), and often accurately as well. But does the search engine therefore deserve divine worship? A blessing or a punishment for people who depend on the internet? People
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