Three content-based webpage elements that are of lesser importance Alt-information, small and meta keywords are less important for Google but are nevertheless worth considering when writing optimised web pages. Alt-information When it comes to images, videos and other objects, Google can only assess their relevance through the alt-information given to these
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The body text, the content of your website that makes the difference Google determines the relevance of the main text of a webpage based on the keywords used in a search. Use the most important keywords in your text, but not too often, else Google might identify your webpage as spam and will allot
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Headers, eye-catchers and structure reinforcers The headers on your webpage make up the titles and subtitles above text paragraphs. They are located between header tags (<h1>…</h1>, <h2>…</h2>, …, <h6>…</h6>) and form a hierarchy: the header between <h1> tags is the most important. Preferably there is only one <h1> header per web page. Sub-headers – for underlying paragraphs
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The meta description: short content and eye-catcher in one The meta description is embedded in the first part of the html-code of your webpage (<meta name=”description” content=”This is the meta description in a few sentences” />). It is in fact a short description of the content of the webpage in question, but you can
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The title tag, your webpage’s business card A webpage title is embedded in the html-code between the tags. This text is displayed at the top of the browser, e.g. in the tab label, and will be displayed when the cursor hovers over the label. We all know how important first impressions are: the
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For every search, the Google algorithm checks which webpages are most relevant for the keywords entered. This includes examining to which extent keywords occur in important content elements of every webpage. That is why these content elements – actually the html tags or their components – should get extra attention. Content elements, ranked
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How many visitors does a high position in the search results generate? Absolute figures are not available, it depends entirely on the amount of people who are actually searching for something. An approximation or percentage is available, the CTR or click-through rate: how often do internet users, on average, click on a link in
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Content is king, but Google also considers form Google does in fact assess whether websites and webpages are constructed according to relevant ‘rules’. So layout and structure play an important part. Layout means a lot more than just the appearance of your website. The use of a contemporary layout with css (cascading style sheets) has become standard. If
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Web pages that do well in Google are fueled by keywords. Strong keywords are words or word combinations that are entered for searches in Google in order to find (information on) your products and/or services. The Google Ads Keyword Planner allows you to identify which keywords are important for you and how many people
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“My website is doing great in Google, simply enter my company’s name and you will find my website in a second.” How many business managers fall mistakenly for this argument? Of course people that already know your company will immediately find your website through Google. However, the idea is to attract people who do NOT
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