The secrets of successful website SEO copywriting
SEO copywriting is the process of producing effective content for a website that does two things. It’s both a craft and science. Why? Because for your webpage content to succeed for both the search engines and for your human visitor it has to be firstly convincing and persuasive and secondly findable by Google.
The fundamental skills involved with SEO copywriting
If you don’t already know what a copywriter is, here’s the Wikipedia definition: “Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.” So how does a copywriter differ from a website writer or web content writer? Let’s ask Wikipedia again: “ A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain keywords (specific business related terms which internet users might use in order to search for services or products) aimed towards improving a website’s SEO.”
The essential elements of successful website content
So if you’re looking to either write your own website content or to employ someone to do the SEO copywriting for you, what qualities should you aim for? The fact is you need to employ the more scientific on-page skills of both the web content writer and the more artistic persuasive skills of the copywriter. You need to combine the copywriter’s clever powers of creativity and influence to put forward a compelling message with the website content writer’s more mechanical grasp of keyword use and page structure. It’s why the SEO professionals who are able to provide both these essential elements for website content are in high demand and are usually known as SEO copywriters. WRITING SEARCH ENGINE-FRIENDLY WEB CONTENT WITH SEO PAGE OPTIMIZER: A TOOL TO HELP YOU GET FOUND ON GOOGLE. With strong SEO copywriting content, you have a much higher chance of winning a good position within Google’s organic search results. But how do you ensure you’re producing effective web content if you’re not a SEO copywriter?
Smart tool to help with your content’s effectiveness
You can get a real head start on your SEO copywriting by using our smart SEO Page Optimizer after writing. It’s the in-house tool developed by our own SEO technicians. It enables you to grade and improve your website content when you upload it. It then indicates to you the errors you’re making. You can then use the report it delivers to follow step-by-step instructions to better optimize the content on each individual page. We currently give our customers one free analysis every day. Test it out now on any page of your website to judge the quality and effectiveness of its SEO copywriting content for Google. How important is the SEO copywriting of your website content to search engine optimization? Search engine optimization is driven by three over-arching elements: 1. Your site’s user-friendliness (by this we are referring to elements such as its accessibility, site architecture, folder structure, crawlability and navigation) 2. Your site’s content (by this we are referring to its written and multi-media content and your use of keywords in the correct places within this) 3. Your site’s ‘reputation’ on the Internet (by this we are referring to how well connected your site is with other websites in terms of the number of backlinks you have attracted) Every hour of every day, Google’s robots are crawling the Internet, which is itself an ever-changing phenomenon. They read – or more correctly put – index every website. To do this, they use certain signals to assess each website and allocate its ranking for a given keyword. If a website scores well according to these signals, it will secure a higher position in the search results. If it doesn’t, it will be placed in a lower position. The higher your position, or ranking, the more traffic your website will attract.
SEO copywriting for a successful website that ranks
If you’re looking for the long-term success of your website, achieving or investing in quality SEO copywriting is well worth the investment of your time or money. You could also invest in Search Engine Advertising (SEA) such as Google Ads to increase website traffic but it’s important to remember that the effect of SEA is always temporary. As long as you’re paying for it, you’ll be achieving some level of results. But once you stop, your site will return to its base level. We firmly believe that the quality of your website content will make or break your site. It’s vital to get the content right for both Google and Internet users. If it’s not right for Google, then your site will rank poorly and receive less visitors. And how you rank matters. The greater part of clicks go to the highest ranked search results. Several studies prove that the traffic share of the first position is as high as 33%, with the second position getting 15% of share, 9% going to number 3, and diminishing further after number 5. At minimum, as many as 75% of clicks go to the first page of search results. And if you don’t get it right for your human visitors, you’ll also rank less highly. Website visitors will either not arrive at your site, or if they do, and they’re dissatisfied, they’ll ‘bounce’ (leave quickly without reading for long). Besides understanding what real users are actually looking for, great SEO copywriting content also improves the user experience and how the visitor will respond to your website. So a good SEO copywriting content producer will never underestimate the value your content provides to your customers and clients. The quality of your website’s content, basically, will determine the success or failure of a site and visitors’ desire to do business with your company. If you need any more proof, how about this statistic? 72% of marketers say relevant content creation is the most effective tactic.
The three essential criteria to know for website ranking
Do you want to score high in Google for a long time, without it costing you a lot of money? Then search engine optimization is an excellent strategy. Nobody knows exactly how Google evaluates the trillions upon trillions of web pages on the Worldwide Web. The search engine keeps its processes close to its chest although it has stated it uses more than 200 signals to do this. But what we do know is that Google is trying to assess every website in the same way as your human visitors. It does this on the basis of criteria. Some of these criteria have been revealed and by optimizing for them, you can ensure you get a higher position in the search engine results. Criteria 1. User-friendliness is of vital importance for good findability in Google If you’re good at serving your human visitors, then Google will be satisfied. To test this, the search engine will judge your webpage for signals such as:
- Clean code, so that the robots can ‘read’ your website well.
- Clear structure, so that your human visitors can easily find their way around it.
- A fast reliable server, so your visitors never have to wait long for a page to load.
- Mobile responsiveness, so that your site functions well for smartphones. Over 60% of searches are now done from mobile now. It’s why Google has been implementing mobile-first indexing strategies.
Criteria 2. Quality content that uses clever copywriting to answer the search question from human visitors and for Google Imagine that you’re searching for information online. Then you want to find a website that answers your search query. So you enter a keyword. For example, the keyword ‘flexible childminders in Yorkshire’. You press ‘enter’ and Google shows you what it deems are all the web pages that contain that keyword in the text in descending order. The pages that have done the best to answer the search query get the highest scores from Google and are at the top of the search results. They’re the ones you’ll go to to find the kind of childminder you need. These well-scoring pages have two things in common: firstly they directly answer the visitor’s query and the webpage you arrive at will either use that same key phrase you used in its content or synonyms of it. According to Google, the value of a website is especially obvious to it when people stay on that website for a long time rather than bouncing. The information is therefore relevant and of good quality and they’re taking it in. The second element that the well-scoring pages have in common is that they can tell Google’s robots exactly what the page is about. In other words, they have incorporated the keyword into strategic places or the on-site SEO elements in the text. In places that are important to Google. This is an all-important part of SEO copywriting. Criteria 3. Website reputation and why it all depends on your link profile Reputation is the third pillar of search engine optimization. The more high-scoring websites that link to your site, the better Google will rank you. It sees every backlink as a vote of endorsement. After all, if strong websites link to your information, then that information must be good. And if you link to another website, or to other information on your website, then you will help your visitor. The more relevant links there are to and from your text, the better your reputation is in the eyes of Google. Reputation is therefore equivalent to having a good link profile. Link building is a SEO tactic in itself and quantity and quality of inbound linksis a vital factor in the organic search ranking algorithms. But, as with any strategy, link building requires a lot of time and effort to get exposure for your website on other sites that are relevant and provide actual benefit. If you’re finding link building a tough process, we have another smart tool developed in house that can help.
Smart Keyboost tool to build links and improve your organic reach
It’s called Keyboost and it’s a SEO tool that allows you to generate high-quality and relevant backlinks to your site to increase your rankings with minimum effort. This complements SEO copywriting efforts. This is performed by our technicians without your having to alter your content at all. Keyboost’s company experts will research for you the best sites of relevance and high authority from which you can obtain backlinks. The more backlinks you have from sites with a relevance to yours, the higher up the organic results your website will go. Keyboost gets better results for our own clients than Google Adwords and is much cheaper. We will send you a progress report within a few weeks so you can see for yourself the difference Keyboost is making to your position within Google.
Powerful backlinks that count towards SERPS success
You can verify how your site is improving yourself from your Google Analytics account or simply check your Google ranking regularly. How effective is it? We get very strong results with our method which involves detailed research work by our technicians to find only relevant sites of strong Page Rank for your own website. It will depend on your starting point but our clients often go from the 10th to the 1st position on Google, from the 3rd to the 1st page or from the 5th to the 3rd page. Click here for a free trial of Keyboost to test out its optimization effectiveness for your SEO copywriting and your company website’s SEO writing.
A closer look at content for maximum visibility
If you’re feeling you don’t have the time to delve into the details of SEO copywriting, but you want to improve your SEO content quickly, then trial SEO Page Optimizer for free and see for yourself how you can improve on your existing SEO copywriting. Click here to try SEO Page Optimizer for free and find out the SEO copywriting mistakes you’re making now as a copywriter.
The importance of keyword research for copywriting
A word about keyword research and its importance for SEO copywriting. As mentioned, people use Google by typing in a keyword or keyword string. This word, or combination of words, such as ‘authentic Thai restaurant in Surrey area’, is actually the search question. By properly assessing keywords, you find out what information people are looking for. By offering that information on your website, you then answer the search question. In this way, keyword research ensures that you can determine which topics your audience finds interesting. The easiest way to research this for SEO copywriting is with Google’s Keyword Planner. But there are a number of other paid for and free tools you can use too.
On-page guide for keywords for website success
Once you’ve determined your keywords, you’re ready to begin your SEO copywriting with content that incorporates them. As a general rule search engines require at least 300-400 words or more of original content on each page. But you need to get your keywords in the correct on-page elements of your page for SEO copywriting. Our advice is to make sure your keyword is used when you’re SEO copywriting in the following places:
- In the URL
- In the page title
- In the headers
- In the body text
- In bold text
- In the alt-tag (ie the text you see when a picture is not shown)
- In the title tag (the title shown in Google)
- In the meta-description tag (the description you see under the SEO title)
In this way Google can ‘read’ what your web page is about. And it also knows that you’re answering the search question. The result? You’ll rank higher. All well and good, but how often should the keyword actually be used? How do you ensure that your text sounds natural? And remains readable? You can do that with the help of the SEO Page Optimizer tool. Click here to try SEO Page Optimizer for free and check your SEO copywriting and keyword placement.
Tool to grade your content for effectiveness
The practical tool performs an advanced scan of your webpage content. The program assesses your content in the same way Google does across several criteria, including the use of the keyword in the above places. But it also looks at the numbers of keywords you’re using and the way you employ synonyms or ‘related words’. Using these correctly as part of your SEO copywriting means your content will remain pleasantly readable, with a natural use of words. Using our tool you’ll be able to SEO copywrite web content that Google’s robots can actually assess. And because it also offers related words, you can use the tool to find out which information is relevant to your audience. Because of that combination, your pages will score higher in the search results. This way you get more visitors to your website. And those visitors will appreciate your information because it answers their search question. Try SEO Page Optimizer today. It is a free SEO tool and you see SEO copywriting results very quickly. So how do you perfect your SEO copywriting when writing with the help of SEO Page Optimizer? You go to the tool and enter the keyword for which you want your content to be optimized for. You select the language and region for which you are optimizing and press enter. The program now compares the best scoring websites in Google for the keyword you’re targeting. It shows you the differences via its analysis results. In this, it also tells you what you need to do to improve your text. The closer you follow the tool’s instructions, the higher your webpage will be in Google.
4 reasons why this smart tool works to improve your content
First of all, you don’t need any technical knowledge to use the tool. You don’t have to be an SEO copywriter to get results. Everyone can handle the tool. Second, the tool gives you instructions on the best use of your keyword. Do you use the keyword too often in the titles? Then it will tell you to delete. Should your keyword be repeated more often in the body text? Then it will tell you to add it and by the right number of occurrences. Third, the tool provides a list of words related to the keyword. You can use these in your web content to find an optimal balance between the use of your keyword and synonyms. This keeps your text natural and readable. Fourth, and finally, the result of your improved copywriting is quickly visible in Google. Within a few days, you’ll see a hike in the search results. We make available to every customer one free analysis per day. Do you need more analyzes for your SEO copywriting? You can easily order these online. Try SEO Page Optimizer today. It is a free tool and you see results very quickly. Got questions? Email us at info@staging.seopageoptimizer.co.uk and +44 3308 084797. Why not try out the free online SEO tools we’ve developed in-house to give your company website a SEO boost: SEO Page Optimizer or Keyboost? With our Keyboost tool, you get good quality links to your website. You’ll see results in two weeks. ? With SEO Page Optimizer you have a smart and practical tool with which you can optimize your web page.
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